What is ASA?

Connected Finance

ASA is a financial technology platform that connects users, financial institutions, and fintechs through a secure, privacy-first ecosystem. Available both within participating financial institution's mobile apps and as a standalone experience. ASA gives users a complete financial view, access to trusted fintech tools, and full control over their data.

Secure

Simple

Seamless

Innovative

Powerful

Our Mission

Asa Empowers Smarter, More Secure Financial Futures

Bringing fresh innovation to finance with simple, privacy-first solutions that put users in control.

Our Story

Finance wasn’t built for today’s pace of innovation. ASA was founded to solve a broken system: one where access to tools is limited, data is siloed, and innovation is slow to reach the people who need it most. We created ASA to make it easier for financial institutions and fintechs to connect and ultimately improve customer's financial lives.

Meet Our Key Contributors
20+

We’re a team of fintech innovators, banking veterans, and tech builders working to make finance more connected, secure, and user-first.

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Landon Glenn
Chief Executive Officer
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Troy Maas
Chief Technology Officer
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Rupesh Jain
Chief Architect
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Becky Swafford
Head of Marketing
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Ryan Maas
Head of Product & UX

We built ASA because the financial system needed a better way to connect people, apps, and institutions securely and simply.

Landon Glenn, CEO & Founder, ASA